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ASCENSIA DIABETES CARE HIGHLIGHTS THE SUPPORT THAT FAMILIES PROVIDE FOR PEOPLE WITH DIABETES TO MARK WORLD DIABETES DAY 2018

Basel, Switzerland

Today, Ascensia Diabetes Care, a global leading diabetes care company, launched their campaign for World Diabetes Day 2018 to celebrate the important role of families for people with diabetes. They are publishing 38 online artworks that tell the stories of how families support, inspire and impact people with diabetes and the management of their condition. Through these artworks, Ascensia aims to highlight the critical role families play in discovering, preventing and managing diabetes, amplifying the messages of the official theme for World Diabetes Day.

The Family and Diabetes was chosen by the International Diabetes Federation (IDF) as the 2018-2019 theme for World Diabetes Day. The aim is to raise awareness of the impact of diabetes on the family and promote the central role they play in the management, care, prevention and awareness of this condition.  

To help the IDF specifically highlight the essential role of families in diabetes management, Ascensia asked people across the world to submit their family portraits and share stories of how they support family members with diabetes. Professional artists have then added line drawings to digital versions of these photos to tell these inspirational stories.

From today, these digital artworks will be featured on the Ascensia Diabetes Care Facebook, Twitter and Instagram social media channels, as a way to engage members of the public and mobilize them to support World Diabetes Day 2018. Spanning 30 countries, the families featured in the campaign all have unique and inspiring stories of how they provide support, from helping with daily diabetes tasks to lending emotional support to encouraging healthy eating and exercise. The full digital gallery of artworks is also available at www.ascensia.com/wdd2018/.  

Michael Kloss, President and CEO of Ascensia Diabetes Care said: “The support families provide is of paramount importance for people with diabetes. We are thrilled to provide our backing for this year’s World Diabetes Day theme, which highlights the critical role of families in discovering, preventing and managing diabetes. As a company that only focuses on diabetes, we believe it is important to highlight the enormous support provided by the families of people with diabetes and how they are rising to meet these challenges daily.”

He added: “It is clear from the stories that we have seen, just how important families are for people with diabetes at all stages of their condition. They are helping them to lead healthier lives, providing support to complete the tasks necessary to manage their diabetes each day and are ensuring that it has the minimum impact on their lives. Family members provide a crucial, unshakeable support network to celebrate the positives and provide emotional support when things are difficult. We hope that the artworks of these inspirational families will help to raise awareness of diabetes globally on this critical awareness day.” 

To help us celebrate the essential role of the family in diabetes care and show your support for World Diabetes Day, please like, share or react to the inspiring stories in our campaign by visiting the Ascensia Diabetes Care Facebook, Twitter and Instagram social media channels. 

Notes for Editors

About Ascensia Diabetes Care

Ascensia Diabetes Care is a global specialist diabetes care company, dedicated to helping people living with diabetes. Our mission is to empower people living with diabetes through innovative solutions that simplify and improve their lives. We use our innovation and specialist expertise in diabetes to develop high quality solutions and tools that make a positive, daily difference for people with diabetes.

Home to the world renowned CONTOUR® portfolio of blood glucose monitoring systems, our products combine advanced technology with user-friendly functionality that help people with diabetes to manage their condition. We are committed to continued research, innovation and development of new products and solutions. As a trusted partner in the diabetes community, we collaborate closely with healthcare professionals and other partners to ensure our products meet the highest standards of accuracy, precision and reliability, and that we conduct our business compliantly and with integrity.

Ascensia Diabetes Care was established in 2016 through the sale of Bayer Diabetes Care to Panasonic Healthcare Holdings Co., Ltd. Ascensia Diabetes Care products are sold in more than 125 countries. Ascensia Diabetes Care has around 1,700 employees and operations in 31 countries.

For further information, please visit the Ascensia Diabetes Care website at: http://www.ascensia.com.

Ascensia and Contour are trademarks and/or registered trademarks of Ascensia Diabetes Care.

For more information, please contact:
Joseph Delahunty
VP, Global Head of Communications, Ascensia Diabetes Care
joseph.delahunty@ascensia.com
+41-79-422-9286